Honasa Share Price Rises 4% After Mamaearth's Entry Into Men’s Personal Care Category; Time To Buy?

Honasa Share Price Today: Shares of Honasa Consumer Limited, parent firm of Mamaearth, surged nearly 4% during Friday's intraday trade after the company announced its entry into the men's personal care category.

Honasa Consumer shares were trading 3.59% higher at Rs 265.7 per share on BSE with a market capitalisation of Rs 8,645.08 crore at 10 am. The stock had touched an intraday high of Rs 268.05 per share and an intraday low of Rs 253.45 per share till the time.

Mamaearth Parent, Honasa's Regional Men Acquisition

Mamaearth's parent firm, Honasa, on Thursday, announced the acquisition of BTM Ventures Private Limited, the parent company behind Reginald Men. With the acquisition, Honasa will acquire a 95% stake via a secondary purchase at an enterprise value of Rs 195 crore, whereas the remaining 5% will be acquired after 12 months based on pre-agreed valuation criteria, stated Honasa Consumer in its BSE filing on Thursday.

Reginald Men was founded in August 2022 by Trisha Reddy Talasani. The premium personal care brand for men offers a wide range of products, including sunscreen, serum, etc.

"In the last twelve-month period (Nov'24- Oct'25), the brand has done INR 70+ crore top line with nearly 25% EBITDA. As part of the transaction, Honasa will acquire a 95% stake via a secondary purchase at an enterprise value of Rs 195 crore, subject to closing adjustments," noted Honasa in its BSE filing.

Honasa Share Price Recommendation

"With​‍​‌‍​‍‌​‍​‌‍​‍‌ the acquisition of Reginald Men, Honasa is clearly moving into the rapidly growing men's personal care market and thus, expanding its potential market beyond women's beauty and skincare. This move can help the company to generate additional revenues and attract more investors' attention with a positive effect on the stock price in the short-term," explained Siddharth Maurya, Founder & Managing Director, Vibhavangal Anukulakara Pvt. Ltd.

Antique Stock Broking, in its latest report, gave a 'Hold' rating for the stock with a target price of Rs 306 per share.

"In the medium term, a successful integration and expansion of the men's grooming segment could increase Honasa's revenue visibility potential, which would be a plus for the stock if it results in higher earnings confidence," Maurya added.

Honasa Share Price Trend

Honasa shares opened in green on Friday. The stock had touched a 52-week high of Rs 334 per share on BSE on 9 June 2025, and had dipped to its 52-week low of Rs 190 per share on 7 April, 2025. The stock's return on equity (ROE) of 10.62%. The stock value has declined 14.9% in six months and has surged over 6.52% since the beginning of the year 2025.

Honasa Q2

Honasa Consumer, which owns Mamaearth and The Derma Co, reported a net profit of Rs 39.23 crore for the July-September quarter, against a loss of Rs 18.57 crore in the same quarter last year. On a sequential basis, profit slipped about 5 per cent from Rs 41.32 crore reported in the April-June quarter of FY26, even as the company reported higher revenue year-on-year.

Revenue for the quarter came in at Rs 538 crore, up 16.5 per cent from Rs 461.8 crore recorded in the year-ago period. However, sales were lower compared with the June quarter, when revenue stood at Rs 595.25 crore. The management indicated that growth in the flagship Mamaearth brand had picked up again after a softer patch in previous quarters.