Yaap Digital Ltd. IPO

We are a digital marketing, content, and technology services company operating in a growing segment of the marketing and advertising industry. As a purely digital business, we integrate data, AI-powered technology, and content to deliver solutions. Our operations use digital tools and analytics ... to design campaigns that address the needs of audiences. We work with global, multinational, regional, and local clients, including influencer-led brands, in a continuous digital environment. Our services include digital strategy, content marketing, influencer engagement, and AI-based solutions, enabling brands to manage their marketing requirements in line with changing industry trends and audience preferences. Read more

Digital marketing involves the advertising of products, brands, or services using digital tools and internet media. It includes elements such as search engine optimization, social media marketing, pay-per-click advertising, content marketing, influencer marketing, UI/UX design, packaging design, ... brand collaborations and performance marketing. India’s digital marketing market has shown growth across various verticals, with total revenue increasing from INR 156.07 Billion in CY 2019 to INR 466.41 Billion in CY 2024, driven by a strong CAGR of 24.48% and is projected to grow significantly to INR 1,082.48 Billion by CY 2031, reflecting a robust CAGR of 12.8% (CY 2024F – CY 2031F). (Source: D & B Report) Read more