Jay Ambe Supermarkets Ltd. IPO

City Square Mart is a brand owned by our company Jay Ambe Supermarkets Private Limited. our journey began in August 2018 with the establishment of our first store in Kudasan, Gandhinagar. In just six years, the company expanded to 17 stores across Gujarat, establishing itself as a fast-growing ... retail chain in the region. The origins of our company trace back to June, 2016, when M/s Jay Ambe Trading was established as a partnership firm and lately our promoters Mr Jignesh Amratbhai Patel, Mr Rutwijkumar Maganbhai Patel, Mr Bhikhabhai Shivdas Patel and Mr Harshal Daxeshkumar Patel along with other three partners joined the firm as new partners vide an alteration deed executed as on July 02, 2018 making the total partners of the firm to ten. After incorporation of our company on November 23, 2020, we took over the business of the firm Jay Ambe Trading vide a Business Sale and Purchase Agreement dated January 25, 2021, leading to the full transfer of all assets and liabilities of the firm to the company. Our company is engaged in the business of trading of FMCG material, grocery, Home Textile, Home Décor, Cloths, or Apparels, Toys, Gift Articles, Footwear and other house hold items, via supermarkets. The Company is carrying on its business through retail marts via franchise model as well. A franchise is a type of license that grants a franchisee access to a franchisor's proprietary business knowledge, processes, and trademarks, thus allowing the franchisee to sell a product or service under the franchisor's business name. In exchange for acquiring a franchise, the franchisee usually pays the franchisor an initial start-up fee and annual licensing fees. The relationship between the franchisor and franchisee is governed by the franchise agreement. There are essentially three different types of business models: • Company Owned Company Operated – COCO • Franchise Owned Company Operated – FOCO • Franchise Owned Franchise Operated – FOFO The FOCO franchise model, short for Franchise-Owned, Company-Operated, is a unique approach to franchising where the franchisee owns the business, but the franchisor handles the day-to-day operations. This model combines the investment benefits of franchise ownership with the operational expertise of the franchisor. The FOFO (Franchise Owned Franchise Operated) model allows a franchise investor to own and operate a store under a brand's name for a non-refundable franchise fee for a specified duration. The brand sets the prices and merchandise, while the franchisee bears all operational costs. In return, the franchisee must also pay a royalty, which is a percentage of the store's revenue, to the brand Read more

Our Company was originally incorporated on November 23, 2020 under the name and style of ‘JAY AMBE SUPERMARKETS PRIVATE LIMITED’, pursuant to a certificate of incorporation dated November 23, 2020 issued by the Registrar of Companies, Central Registration Centre. Subsequently, our ... Company was converted into a public limited company pursuant to a resolution passed by the Shareholders in an Extraordinary General Meeting held on December 24, 2024 with a fresh certificate of incorporation dated February 25, 2025 issued by Registrar of Companies, Ahmedabad. Consequently, the name of our Company was changed to ‘Jay Ambe Supermarkets Limited’. The corporate identification number of our Company is U74999GJ2020PLC118385.

According to D&B Report, the Indian retail sector is experiencing a significant transformation owing to a range of shifting socio-economic factors, increasing digital and new age technology influence along with a rapidly transforming consumer landscape. Over the year, India has evolved as a ... thriving consumer-driven economy, making it the 4th largest retail market globally after US, China, and Japan and has thus become one of the most attractive markets for global retailer to expand their footprints in India. The country ranked 1st in Kearney’s Global Retail Development Index (GRDI) in 2023 which features 44 key retail markets while in the FDI Confidence Index 2023, it ranked 16 and 2nd amongst the emerging countries after China. The market size of the Indian retail sector was estimated at USD 750 Bn in the year 2022 and it is expected to reach USD 1.1 Tn by 2027 and USD 2 Tn by 2032 growing at 25% CAGR. Food & Grocery, Apparel & footwear, and consumer electronics are the largest retail segments, constituting  63%, 9% and 7% respectively of the retail market. Read more